With
the growing internet population, the importance of digital marketing has become
stronger in all kinds of organizations. When you build your business with so
much hard work and enthusiasm then you obviously need to market it wholeheartedly,
but to the right audience i.e. your target audience.
Digital
Marketing is not only an asset for startup businesses, relatively new
companies, midsize companies, established firms, but also for those who wish to
revive their old businesses. Reviving an old business means creating that same
level of buzz that your business once generated. Yes! Good strategies and
accurate marketing can go a long way in reviving your business.
Did you
know?
Blogs
have 63% more influence over purchasing decisions than the newspapers (This
indicates the dominance of digital
marketing companies in India over traditional marketing agencies).
The main reason why companies adopt digital
marketing is because it's result-oriented. You get a detailed report of every
penny spent of yours, web traffic statistics, pay-per-click, number of leads
generated, etc. You can always review your stats and revisit and modify your
digital strategies which are kind of difficult and budget consuming in
traditional marketing. Social media marketing depends heavily upon strategic planning
and is best to leave with hands of experts. (For eg. strategic experts in digital marketing companies in Mumbai.
Today,
influencer marketing is one form of digital marketing that independent
marketers or sometimes hired by a digital marketing company in India absolutely love to invest their time in. YouTubers,
Bloggers, online reviewers, social media influencers all present you with
content that plays a big role in influencing you to buy a product or avail a
particular service.
Emotion Drives Attention
All of us have felt that ‘’there isn’t enough
time in a day’’ to complete those tasks we are faced with, let alone time to
invest on social networking sites, but a high on emotion marketing idea can
definitely drive people’s attention. For eg: Canon's it's okay to be, a Facebook
video campaign executed by a digital marketing company in Mumbai reminds parents and children that it is okay to
be emotional and express their true feelings even if it made a few people
uncomfortable. This campaign hit the right chord and indirectly persuaded people
to share that video on social media. Healthy amount of shares on social
platform are any time greater than paid likes because it indicates that your
campaign has reached the right audience.
With the digital marketing growing at a good
pace, it is the best time to be a part of this industry.
For more
insights and trends on advertising, visit www.ambestmedia.com
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